Apple Branded Mail, iOS 18.2 Impact on Email Engagement, and Annual Recap Gold Standards
Welcome to the third edition of The Three Dots, where we share the three things you need to know about what’s happening in our space. Join our Slack community and Substack to stay up-to-date on the latest.
📢 Reminder: Set Up Apple Business Connect for Better Email Performance
Back in October, Apple launched Apple-Branded Email within Apple Business Connect, a feature that enhances email authentication and deliverability. If you haven’t set it up yet, now’s the time!
Why it matters for lifecycle marketers:
📩 Improved inbox placement for Apple Mail users
✅ Increased trust with authenticated emails
🔍 Enhanced brand presence across Apple services
Don’t let this slip through the cracks—get started here.
📉 iOS 18.2 Mail Categorization: Impact on Open & Click Rates
Apple’s latest iOS 18.2 update introduces a new mail categorization feature, which could significantly impact your email open and click rates. Emails now get auto-categorized into new sections, making it easier for users to organize their inboxes but harder for marketers to secure prime real estate in the main inbox.
What it means for you:
🔍 Monitor changes in open rates
📊 Test how emails perform in different categories
📈 Adjust your content to fit into more visible areas
Stay ahead of these changes to optimize your email strategies. Learn more.
🎉 From Spotify Wrapped to Peloton: 6 Annual Recap Must-Haves and the Mistakes to Avoid (by Adam Bianco)
In recent weeks, you’ve probably seen brands hopping on the annual recap trend. But these aren’t just end-of-year gimmicks—they highlight email and product marketing strategies you can use all year long.
Adam Bianco has sifted through various examples to bring you key insights, and here's the twist: the gold standard has evolved. Spotify is no longer the leader. Check out his full post here.