Inside a Dinner With Lifecycle Leaders: Top AI Takeaways

Lessons from a dinner with top lifecycle marketers on driving real AI adoption

Last week, I and Priy hosted a dinner with a fantastic group of lifecycle leaders to discuss one big topic: AI’s role in our workflows. We were joined by marketers from brands like Canva, Poshmark, Calm, Vanta, Credible, and more. It was energizing to hear what everyone is testing, what’s working, and where the gaps still are. Here are 3 takeaways that stood out:

1. Driving AI Adoption Internally
   Many teams are still early in their AI journey. To accelerate adoption, folks are trying smart internal plays like:
   – Hosting AI hackathons
   – Creating an AI task force
   – Appointing AI champions within your team

2. Content Creation Is the First Frontier
   It’s no surprise that content remains the top AI use case—writing from briefs, turning email content into SMS or push, etc. But what’s underutilized? Custom GPTs. These can help teams scale content creation while maintaining voice, tone, and compliance.

3. AI Can Fill the Analyst Gap
   Nearly every leader mentioned the wish for a dedicated data analyst. AI may just be the answer. Whether you connect your data warehouse to ChatGPT or use agentic tools, the future of self-serve, AI-powered insights is here.

Shoutout to Priy Ranjan, co-founder of Sortment, who will be sharing a 10-min read deck on AI in Lifecycle Marketing soon—I'll share it with you all when it's ready.

If you’re a lifecycle marketer exploring AI, join our Slack group and stay tuned for an upcoming virtual workshop. 👀