Lifecycle Marketing Salary Report: 2024
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The average of all averages
The average salary for a lifecycle marketing professional in 2024 is $98,063 while the median is $106,419.
Location, location, location
Median base salaries for lifecycle marketing professionals vary by region, with the Northeast leading at $103K, followed by the West ($98K), South ($97K), and Midwest ($92K), reflecting regional pay disparities likely driven by cost of living and market demand.
Men vs women
The gender-wise pay comparison reveals a noticeable gap, with males earning a median base salary of $103K, while females earn $98K. This $5K disparity highlights the ongoing gender pay gap in lifecycle marketing, signaling a need for greater pay equity initiatives within the industry.
The median base salary starts equally at $74K for both genders but diverges as experience increases. Males earn significantly more than females after 4+ years, with the gap widening at 12-20 YOE (e.g., $127K vs. $116K at 12-16 YOE and $123K vs. $101K at 16-20 YOE). This suggests a growing gender pay gap with seniority.
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Salaries by job titles & YOE
The bar chart illustrates the median base salary by job title in the United States. Entry-level positions start at $61K, increasing progressively through Mid-level ($86K), Senior ($98K), Team Lead ($110K), Manager ($113K), and Director ($150K). The largest salary jump occurs from Manager to Director, highlighting a significant pay increase at the executive level.
The chart displays median base salaries by years of experience (YOE) in the United States. Salaries start at $74K (0-4 YOE) and increase steadily through $88K (4-8 YOE), $107K (8-12 YOE), $116K (12-16 YOE), and $113K (16-20 YOE). The largest jump occurs between 4-12 YOE, with salaries peaking around 12-16 YOE before slightly dipping at 16-20 YOE.
Lifecycle Marketing vs Product Marketing
The comparison between Lifecycle Marketing Managers and Product Marketing Managers reveals a significant pay gap. The average base salary for a Lifecycle Marketing Manager is $106K, while Product Marketing Managers earn $144K, a $38K difference. This disparity highlights the higher market valuation of product marketing roles, which may be due to their closer alignment with revenue-driving initiatives, pricing strategy, and competitive positioning. While Lifecycle Marketing plays a crucial role in retention and customer engagement, the compensation gap suggests that organizations may prioritize acquisition-focused marketing roles with higher pay scales.
B2B vs B2C vs Agency
Salaries for Lifecycle Marketing professionals are similar across sectors, with B2B leading at $88K, followed by B2C at $86K, and Agency at $85K. The minimal differences suggest that industry type has a lesser impact on pay than experience or seniority.
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Lifecycle Luminaries is supported by Sortment during its early days to help fuel our growth. That said, maintaining a vendor-agnostic, neutral environment will always be my top priority.
Salary data sourced from Email Geeks Salary Survey 2020, provided under a Creative Commons Attribution-NonCommercial 4.0 International License. The data was adjusted for inflation.